The trading world is filled not only with different types of goods and services, but also with different types of consumers. Whether your business makes a profit by selling goods or providing services, you will be successful when you can identify and understand the customers you serve.
However, consumers are not just there to buy. If you really want to stay ahead of your competition, learn to listen and respond to the different types of consumers you deal with.
Contrary to what the name might suggest, these are consumers who aren't always into confrontation or fuss. They want everyone to get along, and while they're not exactly naïve, they often change their beliefs in order to improve society and experience more general peace.
They do not put their beliefs and interests ahead of societal concerns, and their desire is for society as a whole to be kind and friendly to one another, so that in the end no one causes trouble and everyone is on the same page.
Yes, shops of all kinds are a very important group of consumers and they also offer the advantage of buying many products becausethey can afford it. Many business and commercial consumers buy in bulk and then negotiate prices with their suppliers, which other consumers simply cannot do.
If you are a marketing or advertising company, you must not forget this unique class of consumers, as this class includes business, retail, wholesale and industrial customers.
In addition to normal companies, business customers can also be non-profit organizations and government agencies. They often buy in bulk or bulk, and no matter what product they need, they may have special needs related to their purchases, such as: B. the need for you to work with purchase orders.
These consumers can directly influence what retail customers and end users can pay for goods and services, which means they are not a consumer group that should be ignored.
Conscious consumers are disciplined and successful in everything they do. They're usually the first to try a new product, and because they're conscientious, they don't usually do anything spontaneous. They're not prone to impulse buying, but they reflect on every decision to make sure it's right for them.
When they buy your product, it's probably a decision they'll never regret. Conscious consumers, while not putting all their value on price, are willing to pay a little more for a better product and love to get a good deal for the money they are willing to spend.
The name of this group says it all, because they are consumers who are always on the lookoutAll kinds of discounts.
Because of this, once they find a store or brand that offers a great deal, they are more likely to stay there for life. In most cases, these consumers only buy when something is on sale or at a discount; So if you want these people to buy from you, be sure to emphasize that it will save them money.
For discount customers, social media sites and direct mail are great promotional opportunities. The more you can do to make sure these people know about a special offer or discount, the more likely they will buy your product or revisit your store.
Discretionary spending consumers
Simply put, these consumers have plenty of discretionary income to spend and often have unique shopping habits. For example, even during a recession, teenagers spend heavily on things like clothes and electronics. This is partly because teens don't have bills to pay most of the time, so every penny earned can be saved and spent.
While your shopping habits may rise and fall relative to your parents' income, this is still a stable and trusted group of consumers that all marketing companies should reach out to on a regular basis.
Extroverted consumers are energetic, highly social in all areas of their lives, and enthusiastic about all that life has to offer. With an above-average need to interact with others, outgoing consumers prefer brands that focus on uniqueness and emotional energy.
They're more likely to remain loyal to certain brands than other types of consumers, and once you've won them over as customers, they're likely to stay that way for life.
These are often the most difficult of all consumer groups to manage, as they rarely buy with a specific service or product in mind.
They pay little attention to brands most of the time, and many of their purchases are made on a whim, making them very difficult to predict. To be honest, most purchases in most cities and countries around the world are impulse purchases, even when it comes to larger items like cars and houses.
With that in mind, it's good to remember that an overall marketing campaign should be planned with these people in mind. However, once you manage to market them, it can mean a lot of money for your business. Impulse purchases are often not logical decisions, but rather emotional ones.
Because of this, buyer-centric impulse sellers can be content by considering their emotions and the reasons they're making those purchases in the first place, which isn't as difficult as it sounds.
consumers of inferior goods
The term "inferior" does not necessarily mean that the items being purchased are of inferior quality, but rather that low-income consumers tend to buy cheaper items. A good example of this is that they often prefer private label to branded items. Instead of looking at brand first, consumers of inferior goods look at price.
When their income falls, they tend to increase the amount of money they spend on inferior goods, but they continue to buy those goods. For this reason, a marketing or advertising company must consider the consumers of inferior goods as a very important group for marketing.
Typically, a small but very significant group of consumers will continue to do business with you because they are extremely loyal to your product or business. One of the biggest perks of having loyal customers is that they are more than happy to tell their family and friends about the benefits of shopping from you, which means you can end up attracting many more customers.
Many stores have loyalty programs that offer discounts for frequent purchases, and if you're interested in attracting these types of customers, personalization is essential. You need to continuously and repeatedly pay attention to these customers through endless marketing campaigns because if they think you have forgotten them, they can easily become loyal customers of another store or brand.
Loyal customers can also be called repeat customers as they tend to buy the same brands over and over again without much thought. Examples of loyal customers are beer and cigarette shoppers, as these people rarely deviate from their favorite brands. Loyal consumers offer excellent returns or returns and are not a group of consumers to be overlooked or overlooked.
consumers of luxury goods
When consumers meet their basic needs, such as B. paying for food and housing, they often turn to buying luxury items. Luxury items can include anything from big-screen TVs to expensive jewelry to a new computer or fancy furniture. In most cases, consumers care more about the brand of the item they buy than the price they pay for it.
When marketing high-end luxury products, you should focus on the overall quality of the products and their emotional appeal, not price. The more a consumer earns, the more luxury goods the consumer tends to buy, so their income is always above a base amount and their consumption of certain luxury goodsdirectly related to each other.
These customers buy items to meet specific needs. It could be a financial need, a spiritual need, a practical need, or even a legal need. Demand-driven consumers need marketing campaigns that anticipate their needs, which often works best when you leverage all of the different types of marketing, including print, social media, and online.
They may need a new car for their next vacation, a financial planner to prepare for retirement, or a therapist because life has gotten too stressful. Whatever it is, you can capitalize on that need by doing your due diligence and finding out what those needs are as early as possible.
Since the consumer's personality and key purchasing goals must always be considered in any marketing campaign, it is important to consider consumers from all different socioeconomic groups. This also includes neurotic consumers who always see the glass half empty and are allowed to do sovery emotionally unstable.
Neurotic consumers may experience more depression, anxiety, and anger than other consumer groups and therefore may not initially trust your particular brand. You tend to be very negative and paranoid, so marketing your product to this group is always a challenge. However, it is not a lost cause to go after them. You just need to study them and know what you are dealing with before developing any type of advertising campaign.
Many marketers tend to overlook this type of consumer, but that's a mistake. Open-minded consumers are some of the easiest people to market to, given their appreciation for unusual ideas, more creativity than average, a sense of originality in everything they say and do, and a long-held belief that they are unique and are just include unusual. .
On the other hand, people who consider themselves “complete” are like routine because they tend to see change as something negative. If you are launching a unique product, this is a great group of consumers to start with as they will most likely be one of the first customers to reach out and try your product.
Simply put, these consumers are willing to purchase items for household, personal, or family use. These items can include anything from tea towels to a new bike to laptops and toys. If the item is intended for personal use, the purchasing person is a private consumer.
Most marketers use certain techniques to attract retail customers, including finding ways to add or update a product to make it more appealing to consumers. As you can imagine, private consumers spend a lot all year round, so marketers are constantly improving their products and advertising campaigns to keep these consumers busy throughout the 12 months of the year.
This is easy to find out as these are customers who buy products that are only available oncertain seasons. When it comes to determining how many Halloween bags or Christmas trees to buy for your customers, it can be a little tricky, but these consumers tend to be big spenders on these types of items and should therefore be taken seriously.
They buy sweaters when it's winter and beach towels when it's hot outside. Therefore, when you market your product or service, you must remember these customers because they spend a lot of money on these and other products throughout the year.
Connect with your customers in the easiest way
have a little patience
Just like a relationship with an individual, customer relationships take time, so be patient and remember that this doesn't happen overnight. If this is your first time speaking to a customer and they end up rejecting the offer, don't be discouraged. If you've spent enough time and attention with the customer up to this point, there's a good chance they'll come back in the future when the product you're selling is needed.
The only thing customers don't like are high-pressure sales or sales that make them feel like they have to make a decision before they're ready. Customers don't want to be rushed, and when they're feeling that way, they'll think you care more about the sale than they do.
That's never a good feeling, and you can avoid making your customers feel that way by listening to their needs, letting them know how your product can meet those needs, and taking the time to build a relationship so they can eventually take your side.
Make sure you're really listening, not just listening.
While it sounds easy, actually listening to someone else can be harder than you think.
When you ask someone a question and your mind wanders while thinking about the items on your to-do list, you are not really listening to that person. When it comes to customers, listening is even more important. After all, customers, like everyone else, feel offended when they feel like you're not really listening to what they have to say.
When you ask customers questions, you're in control because the more answers you get, the better you understand your customers. However, you need to really listen to them and not just half-listen, because that's the only way to make sure you have an idea that meets your customers' needs.
As you listen, you can get a clear picture of what they need and want, so you can take the next step in meeting those needs with your product.
Act as if customers are people you would like to date
This may sound strange, but you need to woo your clients like you did college sweetheart. On average, you have to share a product or opportunity with ten people to really interest three people.
Also, don't expect to be called back unless you provide some kind of link. After you've spoken to them for the first time, consider sending them an email with additional information about your product, or even a magazine article about something you discussed with them when you first met.
Whatever you do, don't be pushy because just like potential dates, if they feel like you're following them, they will run away. Just encourage the customer to do their best, give them time, and most importantly, don't suddenly interrupt the attention you're giving them once they've become a customer.
Get a little old-fashioned with your techniques
Many people grew up with a neighborhood store that was privately owned and not part of a major national chain, and that store has likely always given you the undivided attention you deserve with every purchase.
They provided everything from fresh vegetables to patio furniture and maybe even items like tires and medicine. That corner shop is something you should always model your own business after, because customers can get lost in the mixup when they feel like they're just one of a million customers you have.
Remembering certain aspects of each customer, even if you have to take notes yourself after the call, can make a world of difference in how your customer feels about your company. If your daughter recently got married, ask how the wedding went, and if she just welcomed a new grandchild, ask if it was a boy or a girl and how the baby and mother are doing.
These are small things for the business owner, but big deals for customers and greatly increase the chances that they will come back to you in the future.
Stay away from technology
Everyone loves their smartphones and tablets, but if you have your face on one of those devices all the time, you don't have time to give your customers the attention they need. Individual support never goes out of style and your customers appreciate that more than you think.
Put down your phone, tablet and computer and regularly spend face-to-face time with your customers and prospects. This is not only good, but also essential if you want to grow your business. Whether you're selling a product or a service, your customers are the core of your business and it's up to you never to forget that fact.
Stay in constant contact with your customers
Thanks to social media, staying in regular contact with your customers has never been easier. If your customers don't hear from you often enough, they may be more inclined to become customers of someone else. This is especially true for professional services like insurance companies and financial planners as they don't see their clients on a regular basis.
Sending out regular newsletters, but without bombarding them with too many, is a great way to keep your customers up to date on new products and services. It also lets them know they matter, because after all, why send out this newsletter if you think they don't matter? Your website should always be up to date and don't forget about sites like Twitter, Facebook and LinkedIn.
You shouldn't be sending them something every day, but once a week or twice a month is enough to let them know that you care about keeping them up to date on your company's activities.
Keeping in touch with your customers is crucial and the best way to ensure they are aware of important details or changes to your product or service, meaning they will get in touch with you when they need your quote.